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Clarity and focus for complex digital products

I help B2B and B2B2C teams improve their digital products by aligning around real user needs and uncovering opportunities for focus, clarity, and growth.

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Your product is growing. But your direction isn't clear.

You know your business. You have strong partner relationships.
But when it comes to your end users, the path forward feels unclear. Disconnected customer journeys, siloed teams, and unclear priorities slow everything down—and leave your UX stuck in reaction mode.

I help you cut through that noise, get aligned, and make smarter decisions about what to build next.

How I Help

I bring clarity, alignment, and structure to your UX

From research and workshops to experience design and long-term strategy, I support product and marketing teams in navigating complexity and focusing on what matters most.

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Discover

Uncover blind spots, understand user needs, and align your team.
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Create

Design and test solutions that work for business and end users.
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Scale

Keep UX on the roadmap with strategic support or internal training.
Years of Experience
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Projects Completed
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Clients Served
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Countries Worked In
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Industries I've Worked In

  • Lush
  • Harry Rosen
  • Walmart
  • KalTire
  • Canadian Tire
  • BC Liquor
  • GoAuto
  • Coop Calgary
  • Apple HR
  • Facebook
  • Equinix
  • Trulioo
  • PressReader
  • PubNub
  • ConstructConnect
  • LambdaSolutions
  • Vancity
  • AMEX
  • ATB
  • Newton
  • UBS
  • Swiss + Global
  • SUVA
  • Die Mobiliar
  • HelloBC
  • TUI
  • WineBC
  • BanffLakeLouise
  • SkiBig3
  • Sunsail
  • RockyMountaineer
  • iTravel2000
  • Zuerich Tourism
  • TransLink
  • Sound Transit
  • SBB (Swiss)
  • Lululemon
  • BCMC
  • Sequenched (Yoga)
  • ProSkate
  • Skio
  • EA Games
  • Skinsei
  • TELUS
  • SaskTel
  • Swisscom
  • Babylon Health
  • Zoetis Diagnostics
  • Sanofi
  • Lung Learning
  • New Hippo
  • University of Toronto
  • Burnaby
  • Landsure
  • YMCA
  • Pearson College
  • HSLU (Lucerne Switzerland)