I help marketing and product teams move from gut-driven decisions to research-backed clarity — so you build smarter, not just faster.
I help creating products that meet customer and business needs
Figure out what’s blocking traction
Through interviews, research, and behavioral insight
Align around what really matters
By uncovering patterns and reframing the actual problem
Turn insight into smart action
Through clear priorities, structures and tested solutions
lululemon | PC Optimum | Lush | Harry Rosen | Walmart | KalTire | Canadian Tire | BC Liquor | GoAuto | Coop Calgary
Adobe | Apple HR | Facebook | Equinix | Trulioo | PressReader | PubNub | ConstructConnect | LambdaSolutions
Vancity | AMEX | ATB | Newton | PeoplesGroup | UBS | Swiss + Global | SUVA | Die Mobiliar
HelloBC | TUI | WineBC | BanffLakeLouise | SkiBig3 | Sunsail | RockyMountaineer | iTravel2000 | Zuerich Tourism
TransLink | Sound Transit | SBB (Swiss)
BCMC | Sequenched (Yoga) | ProSkate | Skio | EA Games | Skinsei
Telus | Sasktel | Swisscom
Babylon Health | Zoetis Diagnostics | Sanofi | Lung Learning | New Hippo
University of Toronto | CADTH | City of Burnaby | Landsure | YMCA | Pearson College | HSLU (Lucerne Switzerland)
