I provide UX strategy grounded in user research and internal alignment — for digital teams that want to build smarter.
In a world flooded with marketing dashboards and analytics, clarity is still missing.
We redesign, test, and tweak — yet results don’t stick.
Because we’re still guessing what customers actually need.
I work with marketing and product teams to make smarter decisions and execute with clarity —because a strategy that doesn’t shape execution is just theory.
Uncover what’s holding you back
— and where the real growth opportunities lie.
Align on the right problem to solve —via gap analysis, customer journeys, and opportunity mapping.
Craft high-impact solutions like sitemaps, content structure, wireframes, and
UX flows.
Use real data to identify what’s blocking your team
A prioritized action plan everyone can align around.
Smart wireframes, backed by research, ready to roll.
Team buy-in and clarity on what to do next.
I dig deeper to uncover real user motivations—not just surface feedback
I turn research into team buy-in and clear priorities, not just reports.
Every project is tailored, with methods chosen for your unique context.
You get frameworks and next steps your team can use right away.
Across industries and company sizes
Understanding user actions and motives
I help you think better, not just do more
From product to marketing to leadership
Transforming guesswork into results
I know that when we bring Frauke in to a project that the end user of the solution will be in good hands. She knows the importance of research, strives to understand the end-to-end customer journey, and is an excellent designer. Whenever she’s on an Evans Hunt project she represents us so well, and our clients often ask for her by name.
Director of Customer Experience (Evanshunt)
Frauke’s talents as a UX designer are unmatched! With her vast knowledge of UX best practices, strategic prowess, quick turnarounds and exceptional design skills, Frauke has been able to exceed our client’s expectations at every turn during the discovery phase of tactical development. She is proactive and collaborative, willing to roll her sleeves up and dive right into any CX challenge.
Vice President, Group Account Director (Orchard)
Frauke brings a unique combination of site design skills and a background in psychology to enhance the User Experience. Her ability to distill previously complicated design and concepts into simple, clear, functional recommendations for a future brand was very helpful for us. Frauke quickly became a part of our brand refresh team, partnering seamlessly with our brand partners and our site builders to facilitate a positive outcome. Our new FMG Leading site is far superior, more clear, and easy to navigate and engage with, thanks to our partnership with Frauke. Highly recommended!
Principal, Marketing (FMG Leading)
In a world where “UX Designer” is on many a business card, there are few that have truly honed this craft. Frauke is a true UX talent, with deep experience in retail.
Head of Digital (Lush)
Not sure where to start?
In a free 30-minute clarity call, we’ll explore your goals, challenges, and the best way to move forward with UX.
