I help teams uncover what really matters to their users—and design experiences that drive meaningful change.
I’m a UX strategist and consultant based in Vancouver, BC, with
a decade-plus of experience helping teams in both Canadian
and European markets solve sticky product problems.
Since 2004, I’ve worked across the full spectrum: from Fortune 500s (Apple, Meta, Walmart), to new startups, to mid-sized teams building something bold.
My background in psychology (undergrad and post-grad) taught me early that human behavior isn’t linear—and neither should your product.
Helping teams make sense of complexity—by combining research, design, and strategy to create solutions that stick.
Good UX isn’t just about screens and flows. It’s about clarity. Clarity about your users. Clarity in your team. Clarity in the decisions you make —so your product moves forward with purpose.
Frauke
That’s why I focus on:
Dont´t start building until you know why you´re building — and whether it´ll move the needle.
Whether it’s exec alignment, product sprinting, or remote workshops, I bring the right people into the right rooms.
I don’t just hand over wireframes—I help you activate long-term strategy with trained teams.
I hold your hand through the process: showing you how we arrived at every decision and equipping your team to carry it forward.
Get your team on the same page. Fast. I guide teams through alignment sessions that unlock focus and clarity.
Go beyond surface-level feedback. I uncover the deeper needs, motivations, and behaviours that shape user decisions.
I help turn insights into ideas, and ideas into action—with a clear plan and support for rollout.
If you’ve ever felt like UX is an afterthought, a checkbox, or a thing that lives purely in design tools — I get it.
I help teams rethink that story, recalibrate their work habits, and build products people love.
In a world where “UX Designer” is on many a business card, there are few that have truly honed this craft. Frauke is a true UX talent,
Frauke helped us finally connect the dots between our product data and our user behavior. We walked away with not just insights, but direction. The clarity she brought changed how we work.”
Frauke brings a unique combination of site design skills and a background in psychology to enhance the User Experience.
Let’s grab virtual coffee or schedule a call
