Why a RFP process won’t work for design projects and how to fix it
Today, almost every business or organization needs to hire creative talent — whether in-house or externally — to …
How to Transform Loyalty Programs through User Research
In today’s highly competitive market, customer engagement is the lifeblood of successful organizations. You don’t just want to …
User onboarding in product design: how to get it right
Do you want to entice your customers to your new or updated service and are planning an onboarding …
SWOT analysis for product design: How to make strategic design decisions
You might have heard about SWOT analysis in a business context — but have you ever tried to use it …
User research: unmoderated vs moderated interviews
Is there a superior research model? I recently read a post about the different styles of user interviews, …
10 tips on how to improve your customer journey map workshops
Here are some tips on how to plan and facilitate a customer journey map workshop. …